A guide to who we are
Our Vision
We inspire explorers to discover, share and connect.
Our Mission
We open up central locations to everyone who values affordable comfort, desires flexible options, and loves vibrant experiences. We’re enthusiastic hosts who are as diverse as our guests. We bring to life distinct local identities, enhance communities, and are passionate drivers of sustainability.
Our Values
Our brand is more than just hotels and offices.
It's a community with its own unique culture.
We're driven by a set of core values that guide everything we do: supportive leadership, caring collaboration, growing together, trust and integrity as well as fun.
These are the foundation of our brand and are woven into every aspect of our business, from the way we work together as a team to the way we interact with our guests.
We live and breathe them every day.
One Brand. One Heart.
Discover our World
Welcome to our Digital Brand Book—the ultimate guide to discovering the essence of our brand and the values we uphold.
Our success formula is simple: to provide a memorable and authentic experience to every guest who walks through our doors by combining the high-quality comfort of a hotel with the fun amenities of a hostel.
We invite you to discover the heart and soul of our brand as well as what really sets us apart. This guide to our brand essentials is a window into our world that we're excited to share with you.
What the brand stands for
To all of you, enthusiastic city explorers,
who feel like there’s never enough time to discover everything a city has to offer
MEININGER Hotels is the ideal budget accommodation
that helps you maximize your traveling experience
and squeeze the full potential out of your trip.
Every MEININGER property reflects the spirit of the city it’s in & builds a community of passionate people with the best local tips.
The brand is…
Passionately enthusiastic
We’re as excited as you are about being in the heart of the city.Interestingly individual
Every MEININGER hotel has a special identity of its own.Thoughtful
We work on everything that’s important to you and execute it brilliantly.
The brand believes in…
The power of community
Together, we learn more, connect more & make our world a better place.Curiosity
The day you stop exploring, you stop living.Inclusion
We welcome everyone and we share our passion for the city with everyone.
ESSENCE
The City Explorers place to stay
PURPOSE
To fuel peoples desire to explore the great cities of the world
Our Brand Attributes
We pride ourselves on being welcoming, authentic, easy-going, passionate, trustworthy, and curious.
Here, you can find out how we incorporate these attributes in everything we do: from our warm and inviting atmosphere, all the way to our own enthusiastic people always going the extra mile for our guests.
Sam
Our brand persona
SAM represents our brand by embodying our core values via their unique personality traits. These are reflected in our 6 brand attributes which are at the core of our visual and verbal brand, and they shape everything we do.