Hey, I’m Sam …
I’m the brand persona.
I’m
… defining the characteristics of our brand.
… describing its personality
… reflecting who we are and what appeals to our guests.
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I’m bilingual, because my parents have different nationalities
• I am living in a European metropole in the city center
• I moved to this city when I started my studies at 20 years old
• My highest level of education was achieved at college
• I am an independent single, but open for a relationship
• I am working in a creative job and I am feeling accomplished with my role (good work-life balance)
• I am living with two flat mates (I choose to live in a shared flat because I love to communicate with people)
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I have a Long bob haircut.
I like the natural look with not too much make up, whatever is practical.
in terms of fashion: I buy more sustainable or make my own clothes, comfortable and practicable is the key, I care for my look, colourful clothes, but not looking for famous brands and latest trends, I have my own style, tidy appearance
I am not trendy, but I have style
I like design but it doesn’t need to be from a famous designer or expensive
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HAIR BAND
I need glasses, but prefer to wear contact lenses
I have tatoos in discrete places and piercings (no crazy piercing) I wear a necklace (with a story), but don‘t have too much jewelry I combine colours (bright colours with not bright colours)
In general:
• occasionally I paint my finger nails
• I wear a hat when it is appropiate
• I don’t have too many formal clothes e.g. blazers
• I know how to dress for different occasions (hiking: short pants)
I like to wear jeans, but also love to wear dresses, because they’re comfortable
I mostly wear flat shoes, I have just a few, very quality good pairs (nice looking ones), comfort is key
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• I am genuine and authentic: not self centered, don’t pose, I am straight forward.
• friends ask me for advice, and I am always there for them, offering help, I can keep a secret.
• I live in the moment.
• I don’t like: Snobbish people, discrimination, injustice, fake behaviour, flashy (showing off), rude people
• I would join a CSR initiative, but I am not completely devoted to helping people.
• I have political opinions, but keep them mostly to myself, I don‘t want to be a driving political force, I am accepting different opinions and tolerant.
• I am open to the idea that one day I want to settle down and start my own family
• (but this is not what I need to be happy).
• I love animals, but have no pets (more independence).
• I would always assist someone in need, giving my seat on a bus to older people, holding the door, helping lost people.
• I’m uncomplicated I would travel with my children and partner one day.
• I treat everyone with respect and that’s what I also expect in return, to be treated respectfully but don’t need to be loved by everyone.
• My social life is very important to me.
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• I have a big carbon foot print but try to compensate (by using my bike and public transport, I don’t have a car but have a driving license)
• I like to hug people I know, I adapt my behaviour regarding the person who I am meeting (socially intelligent), depending on the situation (e.g. job interview)
• I care about my flat mates and like to talk with them
• I make myself approachable
• I’m not a vegetarian, but don’t need meat in every meal, I love to try new food (and to cook and experience new recipes (international food))
• I talk about myself but in first person. I ASK OTHERS about their day, about their feelings to make them feel comfortable and I really listen and give advice
• I make funny comments, but I’m not awkward, I don’t make fun of people, I’m a bit sarcastic, and can laugh about myself
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• I travel alone or with friends and family
• I’m an early adopter regarding travel destinations
• I use social media: mostly Instagram to share my discoveries and experiences, I have a good eye for finding special places
• I look for travel inspiration on Pinterest and Instagram (using Instagram actively and Facebook to be connected with my friends)
• I look for the whole in the wall, don’t spend too much money on fancy restaurants, always look for value for money, locally produced, specialities or places with a story (no Starbucks but rather the little café around the corner)
• I find these places by talking to locals, receptionists (I’m an open communicator), searching on Tripadvisor, blogs, www, strolling around
• I hate to miss out these special places (it’s an unbearable thought)Item description
• I like guide tours by locals or special guides
• I am flexible about my luggage (backpack for Peru or trolley for city trip)
• I look for destinations based on: adventures, off the beaten track, events
• I travel to cities, but also to Peru (landscape), historical places (Chinese wall), and spend some time (little) at the beach, and I am not limited to Europe (whole world)
• When I travel to Peru: I plan but I am more flexible (frame work is booked, in between I am more adventurous, booked first and last night accommodation)
• When I travel e.g. to London: I am looking for inspiration on the www and plan the most important POI. I booked my accommodation in advance because I was looking for a central spot