Hey, I’m Sam …

I’m the brand persona.

I’m

… defining the characteristics of our brand.

… describing its personality

… reflecting who we are and what appeals to our guests.

  • I’m bilingual, because my parents have different nationalities

    • I am living in a European metropole in the city center

    • I moved to this city when I started my studies at 20 years old

    • My highest level of education was achieved at college

    • I am an independent single, but open for a relationship

    • I am working in a creative job and I am feeling accomplished with my role (good work-life balance)

    • I am living with two flat mates (I choose to live in a shared flat because I love to communicate with people)

  • I have a Long bob haircut.

    I like the natural look with not too much make up, whatever is practical.

    in terms of fashion: I buy more sustainable or make my own clothes, comfortable and practicable is the key, I care for my look, colourful clothes, but not looking for famous brands and latest trends, I have my own style, tidy appearance

    I am not trendy, but I have style

    I like design but it doesn’t need to be from a famous designer or expensive

  • HAIR BAND

    I need glasses, but prefer to wear contact lenses

    I have tatoos in discrete places and piercings (no crazy piercing) I wear a necklace (with a story), but don‘t have too much jewelry I combine colours (bright colours with not bright colours)

    In general:

    • occasionally I paint my finger nails

    • I wear a hat when it is appropiate

    • I don’t have too many formal clothes e.g. blazers

    • I know how to dress for different occasions (hiking: short pants)

    I like to wear jeans, but also love to wear dresses, because they’re comfortable

    I mostly wear flat shoes, I have just a few, very quality good pairs (nice looking ones), comfort is key

  • • I am genuine and authentic: not self centered, don’t pose, I am straight forward.

    • friends ask me for advice, and I am always there for them, offering help, I can keep a secret.

    • I live in the moment.

    I don’t like: Snobbish people, discrimination, injustice, fake behaviour, flashy (showing off), rude people

    • I would join a CSR initiative, but I am not completely devoted to helping people.

    • I have political opinions, but keep them mostly to myself, I don‘t want to be a driving political force, I am accepting different opinions and tolerant.

    • I am open to the idea that one day I want to settle down and start my own family

    • (but this is not what I need to be happy).

    • I love animals, but have no pets (more independence).

    • I would always assist someone in need, giving my seat on a bus to older people, holding the door, helping lost people.

    • I’m uncomplicated I would travel with my children and partner one day.

    I treat everyone with respect and that’s what I also expect in return, to be treated respectfully but don’t need to be loved by everyone.

    • My social life is very important to me.

  • • I have a big carbon foot print but try to compensate (by using my bike and public transport, I don’t have a car but have a driving license)

    • I like to hug people I know, I adapt my behaviour regarding the person who I am meeting (socially intelligent), depending on the situation (e.g. job interview)

    • I care about my flat mates and like to talk with them

    • I make myself approachable

    • I’m not a vegetarian, but don’t need meat in every meal, I love to try new food (and to cook and experience new recipes (international food))

    • I talk about myself but in first person. I ASK OTHERS about their day, about their feelings to make them feel comfortable and I really listen and give advice

    • I make funny comments, but I’m not awkward, I don’t make fun of people, I’m a bit sarcastic, and can laugh about myself

  • • I travel alone or with friends and family

    • I’m an early adopter regarding travel destinations

    • I use social media: mostly Instagram to share my discoveries and experiences, I have a good eye for finding special places

    • I look for travel inspiration on Pinterest and Instagram (using Instagram actively and Facebook to be connected with my friends)

    • I look for the whole in the wall, don’t spend too much money on fancy restaurants, always look for value for money, locally produced, specialities or places with a story (no Starbucks but rather the little café around the corner)

    • I find these places by talking to locals, receptionists (I’m an open communicator), searching on Tripadvisor, blogs, www, strolling around

    • I hate to miss out these special places (it’s an unbearable thought)Item description

    • I like guide tours by locals or special guides

    • I am flexible about my luggage (backpack for Peru or trolley for city trip)

    • I look for destinations based on: adventures, off the beaten track, events

    • I travel to cities, but also to Peru (landscape), historical places (Chinese wall), and spend some time (little) at the beach, and I am not limited to Europe (whole world)

    • When I travel to Peru: I plan but I am more flexible (frame work is booked, in between I am more adventurous, booked first and last night accommodation)

    • When I travel e.g. to London: I am looking for inspiration on the www and plan the most important POI. I booked my accommodation in advance because I was looking for a central spot